Upcoming iPhone app helps you grok the cost of what you buy.

<script src=”http://video.bigthink.com/player.js?embedCode=U1ZnAwMTpK4baTPpq2-voMTrlEAk4E0I”></script>

Yeah, I said it. Grok. Anyway, behavioral Economist Dan Ariely plans to to create an iPhone app to help

you understand the real cost of what you buy. Brilliant! I love that guy. (Props)

Orginal post by Mike

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