Sony Turnaround Plan: We see 3-D as a pillar of our strategy
November 19, 2009 · Print This Article
Sony is still working very hard to turn a profit. To do so, the company is betting on (stereo) 3D, among other things, to charge a premium, in a bid to increase its margins. that was largely visible during our recent trip to CEATEC in Japan: stereo 3D was everywhere, in TVs, but additionally in the PS3 graphics driver itself. With it, Sony can turn the PS3 (an Uber10) user interface and most games into "3D Stereo" games. So what's in it for Sony? Sell more expensive TVs, for one.
It is not surprising to see Hollywood and TV makers are pushing (stereo) "3D". While customers have sometimes been willing to pay an
additional to go from 60Hz to 120HZ, I doubt that the same is true for 240Hz. Thinness is plus worth only so much: when it comes down to it, customers aren't willing to pay twice the price to get half the thickness. Instead most will patiently wait until the prices fall into the 1500-2000 range.Permalink: Sony Turnaround Plan: We see 3-D as a pillar of our strategy from Ubergizmo | Hot: Motorola Droid Review
Orginal post by Mike
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