Sony to launch online portal

An online store is a big thing thanks to the iTunes' unprecedented success on a global scale, and Sony doesn't want to lose out on that potentially lucrative market whether executed rightly, having announced plans to roll out an online portal for music, movies, books and other subject matter including applications. The new Sony Online Service is supposed to assist the company in hitting Apple where it

hurts - iTunes. Hopefully they won't introduce all the crap DRM and proprietary formats in the process.

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