Sony Not Sparred by Worldwide Economic Woes, Moves Forward

Sony Not Sparred by Worldwide Economic Woes, But Presses Ahead

That’s the essence of Rick Clancy’s Blog Post on the Sony Electronics Blog. Sony knows that their IT (laptops…), Consumer Electronics and subject matter (movies, music) products have to interact “seamlessly” and that they have to be “interconnected”, “open” and “green”. It’s all true.

Difficult times certainly get organizations to change (or go away), and we hope that Sony does get out of that stronger. In the past, its lack of openness and the reliance on the Sony type name have been weaknesses.

Rick doesn’t mention the software efforts that are called for at Sony to achieve these goals. During my previous short stays in

Japan I felt that software engineering was not as “noble” as hardware engineering. I don’t pretend like I know Japan well, but whether my perception is exact, I would recommend Sony not to neglect software engineering, as there is a lot more value to be created there than on the hardware side for Sony.

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