Google Chrome Ad campaign is Working: Market Share is Up
Google has been pushing its Chrome web browser very hard to the world: we have seen ads all by the place (USA, Asia and Europe) and all these efforts are getting some traction: Since April 2009, Chrome’s market share has gone from 1.79% to 5.61%. Arguably, growing from 1.79% is not as difficult as growing from 20% or 60% but it is still a significant achievement, and it seems likely that Chrome will continue to gain market share considering it is a good browser.
I would be very curious to know what the cost of acquisition “per install” was, given the marketing blitz that Google has unleashed. The second thing is: what happens when the campaign stops?
Although Microsoft’s World Wide Web Explorer share is decreasing steadily,
each date a customer buys a new PC or does a fresh install of Windows, the game is “reset” back to having Microsoft’s World Wide Web Explorer as the default browser. that is still an inherent advantage that Microsoft holds, and one that has been challenged in Europe – even whether most PC customers don’t know. Personally, I use Chrome along with Firefox, which is still my main browser considering of the Firefox plug-ins. What kind of user are you?Permalink: Google Chrome Ad campaign is Working: Market Share is Up from Ubergizmo | RSS Sponsor: Win a Fellowes Microshred Paper Shredder!
Orginal post by Mike