Apple Working On Proximity Based Advertising?
Everybody pays close attention to the patents that Apple files from date to day, and its latest one, regarding proximity-based ads, is certainly one that catches the eye. The patent is generally about allowing users to add contacts as icons on the home screen, but it goes on to elaborate a design where business could contact humans based on their proximity, so whether you’re near a coffee joint, you could opt to receive contact knowledge, address and current offers whenever you’re near that shop. Such communication could be established via any wired or wireless communications, including Bluetooth,
Wi-Fi and even GPS. Of course, that could lead to a potential barrage of offers whether you decide to subscribe to many shops, and go take a walk in your local mall or something. It’s certainly something interesting though, and we’ll keep an eye on that, and see what Apple comes up with.Permalink: Apple Working On Proximity Based Advertising? from Ubergizmo | Hot: Blackberry Bold 9700 Review
Orginal post by Mike